Useful Tips to Attract More Men into your Tanning Salon

Why More Men Are Embracing Tanning – And Why It Matters

Tanning is no longer a one-size-fits-all trend. More men than ever are choosing to tan, not just for the aesthetic, but as part of a broader focus on self-care, grooming, and overall well-being. Whether it’s on screen, on the pitch, or in everyday life, a healthy glow has become a natural extension of looking and feeling your best.

Tanning Is for Everyone

There’s a growing shift in how tanning is perceived. Once seen as a beauty step reserved for women, it’s now widely embraced by men from all walks of life. Salon professionals report that a significant portion of their clientele is male, and the numbers are rising. Many modern barbershops and grooming studios now include tanning as part of their service offering, and sunbeds are becoming a common fixture alongside beard trims and skin treatments.

Male Confidence Starts with Self-Care

Tanning isn’t just about looking good – it’s about feeling good. A natural tan can highlight muscle tone, even out skin tone, and help enhance features, contributing to a confident, healthy appearance. For many men, it also fits into a broader self-care routine that supports both physical and mental wellness.

Vitamin D production, mood-boosting benefits, and the year-round confidence that comes from a consistent tan are just a few reasons why indoor tanning continues to grow in popularity.

Men’s Tanning: A Smart Opportunity for Salons

If you run a tanning salon, there’s never been a better time to make your space more inclusive and appealing to male clients. Men are increasingly proactive about their grooming routines – from skincare and haircare to fitness and fashion – and tanning is often a natural part of that journey.

Here are a few easy ways to ensure your space is welcoming:

1. Make Your Environment Gender-Inclusive

A modern, neutral salon design can appeal to all clients without leaning heavily into one aesthetic. Think clean, professional interiors with versatile colour schemes, diverse promotional imagery, and a welcoming atmosphere. Small touches like magazines or product displays that speak to different interests and lifestyles go a long way.

2. Stock Tanning Products Designed for Men’s Skin

Men’s skin tends to be thicker and drier, which can affect how it tans. Offering products that cater to these differences shows care and understanding. Tanning lotions formulated specifically for men, such as those from Devoted Creations or Pro Tan’s Man Line – help enhance results while keeping the skin nourished and hydrated.

SHOP OUR RANGE OF SUNBED TANNING PRODUCTS DESIGNED FOR MEN

Stock a balanced range of tanning creams to suit all customers and highlight the benefits of using the right lotion for their skin type.

3. Market Authentically on Social Media

Reach men where they already are – online. Use platforms like Instagram and TikTok to share real stories, showcase results, and highlight male customers who use your services. Partner with male influencers, athletes, or fitness professionals in your area to speak authentically about the role tanning plays in their grooming or competition prep.

Tanning is common in industries like bodybuilding, where a darker complexion helps define muscle tone. Highlighting this link in your marketing can help normalise and promote tanning among male audiences.

Tanning For Men - A Growing and Confident Market

Today’s modern man understands the value of looking after himself – and tanning is just one aspect of that. Creating a welcoming space, offering the right products, and marketing with intention are key steps toward tapping into this confident, growing audience.

Men aren’t following a trend – they’re simply investing in themselves. And salons that recognise and support this shift will benefit in the long run.